Podcasts are original, cool and exciting. They are also the future. Be a part of it.
We love making branded films. We also love making branded audio content and podcasts are on everyone’s mind these days. With more than six million people tuning into podcasts every week, the market is going through a huge growth with audiences set to rise year on year.
The Power of the Human Voice. Podcasts are a distinctly human centric medium and one which uniquely fits into our busy lives, offering high engagement at times when other media can’t. They are also an active listening activity where listeners search for new interesting content to learn from, often choosing podcasts over other forms of digital media.
Podcasts are mobile, on-demand and storage friendly. Their listeners also represent some of the hardest to reach millennials who tend to be professional, highly educated and have a high income. These audiences are becoming more diverse as the platform grows and production value increases.
Podcasts can cover niche topics with depth and deftness that listeners can’t help but come back for more.
Podcasts offer a huge opportunity for brands, both as an alternative to traditional advertising methods and as a powerful marketing channel. Great podcast sponsorships tap into the human trust element of podcasts and drive actions from listeners more than any other platform.
Yet as we enter the golden age of podcasts, it’s never been a better time for brands to invest in their own podcast series. As audio becomes popular across all age groups, brands now have the opportunity to become the content rather than just the advertising. The platform also provides a captivating new way to tell stories and listeners know branded podcasts will come with a stamp of quality in terms of craft and production.
Beyond the content, the channel also becomes an important contributor to growth and branding.
Branded podcasts is our craft. Recorded from our professional audio production studios in Central London, we will grow your podcast into a powerful marketing channel. This means that we will not only create and launch your podcast, but look to achieve long term podcast growth and sustainability. Importantly, we will make sure your podcast stands out from the rest.
Get in touch to talk through some of the successful podcasts we have managed.