Online

Online Editorial Placement

Online editorial placement is a core part of modern PR. As audiences increasingly consume news and content through smartphones and digital platforms, brands have the opportunity to reach wider and more targeted audiences than ever before.

Our team understands how to position stories so they gain traction online. We regularly secure earned media coverage across a broad range of digital outlets, including major news platforms, national publications, specialist titles, regional press and influential niche sites.

By combining strong editorial angles with effective distribution, we ensure campaigns are not only seen, but talked about across the online landscape.

Story / Film Placement

We secure unpaid online media coverage through the following ways :

  • Editorial placement (online press releases, often supported by visual data such as images and infographics)
  • Exclusive celebrity interviews.
  • B-roll and video news releases.
  • Campaign film placement.

We work closely with media throughout the production stage to ensure content is shaped around their needs and audiences. Through our specialist broadcast PR services, we also leverage national broadcasters to help launch online campaigns, alongside distributing content through our own media database networks.

Case Studies