TV Placement

Traditional TV is dead? We don’t think so. TV watching is still healthy with figures showing the average Brit watched 22.3 hours of TV every week. While streaming services have seen major growth and audiences are increasingly pulled between multiple digital platforms, terrestrial sofa talk shows & news programming still remains a cultural institution to many.

BBC Breakfast and Good Morning Britain brings in a total TV audience of more than two million daily, while 2.5 million people tune in to BBC One’s The Graham Norton Show. Satellite shows like Sky News TV are also doing well, bringing in over 1.7 million according to BARB.

TV and Broadcast PR

Brand-led TV placement works well alongside radio and as part of an overall broadcast PR campaign. Both will allow you to reach a huge day-time and evening audience, perfect for the launch of an awareness week or covering of a major event. The cross-over between broadcast journalists and programming also allows increased effectiveness of a PR campaign especially when it’s all being handled by one team.

Seamless management of the broadcast sell-in is hugely important due to the fast-paced turnaround of broadcast schedules. Our TV services include:

  • Placement of brand ambassadors & experts onto national sofa-programming shows, such as Lorraine, Good Morning Britain and Loose Women.
  • Placement of story and guests onto national, regional terrestrial & satellite news program, such as ITV London and Sky News.
  • Event Publicity and Outside Broadcasts.
  • Visual Press Packages and B-roll distribution.
  • CEO profile building.

Example TV Coverage