Radio Days and Broadcast PR

What’s old is new again in marketing. With over 41 million of us tuning in to the radio at some point from Monday to Friday, more people are listening to radio than ever before. In addition, OFCOM recently reported that radio is the public’s most trusted source of news and information in the media.

Here at BRUH Media, we love radio, after all, broadcast PR is where it all started for us 10 years ago. Whether you have an interesting piece of research, a survey or simply a great topic for discussion, we can help you get the best coverage possible across the airwaves. The platform allows you to target any demographic and we regularly secure brand led interviews on national, regional and local BBC and commercial radio stations.

A radio campaign usually involves half a day of back to back interviews at our studios with a brand ambassador talking about your campaign. They work best for:

  • Product Launches
  • Awareness Days & Weeks
  • Call to Action Initiatives
  • Competition Placement
  • Breaking News Stories
  • CEO profile building

The BRUH Media broadcast team is made up of some of the best editorial producers in the business, all of which are former broadcasters and journalists who have worked on national and radio TV programming. We have over 6 fully equipped radio ISDN studios in London and Manchester but can operate from any ISDN studio in the world, as well as setting up outside broadcasts at any given location.

Creativity, Consultancy and Coverage.

We provide creative ideas and consultancy on active campaigns when needed. We can also commission new research to help support the PR campaign, as well as source the right spokesperson for the interviews. Once everything is in place, we write up a broadcast release, secure the media coverage, manage the interviews and provide you with full evaluation after the campaign ends:

Our full range of Radio services include:

  • Consultancy, strategy and creative ideas for campaigns.
  • Development of broadcast releases and assets (research, talent/expert acquisition).
  • National, Regional and Local BBC / Commercial Interviews – ISDN and In-studio.
  • Audio Press Package Syndications & Content Distribution.
  • Event Publicity and Outside Broadcasts.
  • Competition placement.
  • CEO profile building & broadcast strategy.
  • Media Monitoring.

Example Radio Coverage