TK Maxx Wedding Season Campaign with Gok Wan
Following Prince Harry’s and Megan Markle’s historic wedding last year, TK Maxx launched a campaign that highlighted the dangers of ‘outfit clashes’ during such events with new research revealing that a quarter of Brits were at risk of wearing the same outfit as another guest!
Fashion expert and TV presenter Gok Wan was available for radio interviews to talk about this serious social faux pas. The campaign secured plenty of head to head radio interviews, including 12 BBC regional stations. You can listen to the BBC Sussex & Surrey interview here:
and the BBC Northampton interview here