Sky One Sick of It broadcast series launch
A broadcast PR day was perfect for the launch of Sky’s original comedy-drama Sick of It, written by Karl Pilkington and his long-time (and long-suffering) director/producer Richard Yee. Richard worked with Karl over the past 10 years, producing and directing him in An Idiot Abroad and The Moaning of Life. From convincing Karl to writing in a cloakroom, the Sick of It co-creator, co-writer and director revealed on the radio with Karl how it all came about.
The campaign reached over 30 million listeners with interviews on LBC, Global, Entertainment News, and over 12 BBC regional radio stations. You can listen to Karl and Richard on BBC Wales here –
and on BBC Leeds here