COTTON USA Innovation Competition – The Launch
Client: Loughborough University & COTTON USA
Type: Advertorial Film
A two-part film showcasing Cotton USA’s first Innovation Competition launched by COTTON USA in collaboration with Loughborough University. Using cotton products provided by COTTON USA, the second-year students on the University’s textiles course produced a portfolio of original design work and were encouraged to experiment with materials and processes in order to develop innovative fabrics.
Filmed with C300 Mark 2’s, we showcased the student’s work with interviews from a select few that were taking part, as well as the course director at Loughborough University and marketing manager from COTTON USA.