Evolution of Denim

Client: COTTON USA
Content: Fashion
Type: Publicity Film

This publicity promotional film was made for COTTON USA to showcase their new denim collection. We needed to create an editorial angle for this film to get media coverage – so we came up with the idea of a film that shows the evolution of jeans ever since the first blue jeans were patented back in 1873. This video was also placed online as unpaid editorial by the team, including the Mirror and Mail Online news websites.

Press Clippings

Behind the scenes