Living In A Big Family Hacks

Client: TalkTalk
Content: Technology
Type: Publicity Film

We were briefed by TalkTalk to help launch their new fibre broadband service and create content that could be used for editorial placement. We brought on the UK’s largest family, The Radfords, and produced video content that centred around ‘living in a big family’ life hacks that conveniently talked about the need for fast broadband when all 18 children are using the internet at the same time. It worked well and the video was hosted for free on a number of online news sites, including the Press Association, Closer, Yahoo, MSN, BT and many more. We also had the parents back at our radio studios for broadcast interviews with national and regional BBC programs. You can see some of the online coverage here: